Description
Tasked to create a typographically-led campaign based upon or expanding the Articles of the UDHR as a call to action or awareness, the G Spot campaign tackles the issue of a lack of sex education across the globe.
We believe that sex education should grant individuals the freedom to explore their bodies without shame. Our focus on the intersection of typography and sex education resulted in the creation of a typeface that reflects the idea of a comfortable and welcoming space. As the No. 1 website in the world, Google is the most popular destination for individuals seeking answers to just about anything. We wanted to redirect users to a spot that would provide them with reliable and up to date information. The goal is to inspire change across various communities by challenging the preconceived notions regarding sexual health and safety.


Awards
Communication Arts 63rd Annual Advertising Competition‍
The One Club Miami –
Merit Winner in Integrated Campaign
Miami Judges' Choice Gold ADDY –
Integrated Campaign
The International Andy Awards Shortlist
Year
2023

To download the Google G spot Deck click here
Cristina Ameller, Keagan Larkins, Gio Aprigliano, Maria Emilia Becerra, Abby Pak

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